YWCA Austin
Role: Creative Director, Designer

The YWCA of Austin, Texas and their PR partner reached out to me for the visual dust-off of their annual Fabulous People Party, an event to recognize women in leadership living in Austin. All proceeds go towards YWCA’s mission of eliminating racism, empowering women, standing up for social justice, helping families, and strengthening communities.

For this campaign I used strong, monochromatic imagery with an alternating bold orange and soft gray color palette to draw the eye, and playful typography treatments to communicate a fun event with a positive message. The poster imagery expanded across direct mail and digital advertising as well.