Downtown Sacramento Partnership
Role: Creative Director, Designer

The Downtown Sacramento Partnership reached out to me with an opportunity to design a wrap for a regional light-rail train. Expanding on the Partnership's branding, I led a small team to create a bold visual call to action with the New, Now Wow: Experience Downtown Sac campaign, incorporating a rotating advertising space within the typography to advertise the seasonal events developed and/or sponsored by the Partnership.

Always looking to build on a theme and create greater campaign visibility, I worked with the Partnership to identify additional opportunities in print and digital to apply the campaign's graphic treatment. This resulted in expanding the campaign throughout the year to print advertising, web banners, outdoor flag systems and large-scale window displays.