The Creamery Sacramento
Role: Creative Director, Art Director, Designer

A collaboration with Merlot Marketing, I was brought on to create a cohesive brand package for The Creamery at Alkali Flat housing development by BlackPine Communities. Refining a working logo for stronger brand appeal, I developed a fresh palette, typography system and graphic icon package to serve as a base for advertising and marketing efforts.

Throughout the duration of the project, I also consulted on photo art direction, brand voice and messaging, developing multi-dimensional advertising concepts for print and web. Deliverables also included designs for key marketing pieces such as outdoor flag and signage systems, billboard advertising, booklets and other printed materials as well as a 10 foot high monument in the center of the development.