Lucky Brand Jeans
Role: Art Director

In 2010 I was brought to Los Angeles as part of a team that would rebrand and relaunch denim icon, Lucky Brand Jeans. I built and oversaw a team of graphic designers and copywriters tasked with reinventing the 20 year old heritage brand from the ground up. From brand marks to brand voice, Lucky Brand was elevated to a more premium fashion brand and expanded to accommodate a kids line, a plus line and an outlet division. With my leadership, my team developed and refined programs for both print and digital including multi-media advertising, the launch of a catalog and direct mail program, the brands' first e-commerce site, CRM and social media strategy, elevated seasonal store signage packages, packaging and more.