Big Day of Giving
Role: Creative Director, Art Director

Building off my initial rebrand of the annual Big Day of Giving fundraiser from 2017, the Sacramento Region Community Foundation reached out to me and a small team once again to expand upon the fresh, modern identity system I developed previously and update the design & copy direction for all print & digital advertising for the 2018 event.

The 2018 event marked the usage of bold color and graphic treatments, clever copy direction and a continuation of the strong brand update and typography from the previous year. A multitude of collateral and advertising was created for both physical and digital environments helping the event to land their largest donation total of all time.