Albertsons Sincerely, Food Brand Platform
Role: Creative Director

In March of 2023, Albertsons Companies announced the launch of Sincerely, Food – an omnichannel marketing campaign celebrating the company’s purpose to bring people together around the joys of food and to inspire well-being. The campaign – told from the perspective of what food sees – is designed to boost awareness and drive positive perception of the grocer’s strengths in high-quality fresh produce, meats and seasonal ingredients, and to build a more emotional connection between customers and their local Albertsons Cos. banner. The Sincerely brand platform was designed to deepen the emotional connection at every customer touchpoint. Through digital properties, in-store signage, traditional and social media, Sincerely takes a heartwarming approach to showing how Albertsons Cos. customers’ daily moments and special occasions are celebrated through food. The platform was carried out across the company’s various grocery banners and customer experiences.